A Beautiful Challenge

Methven

After years of product development, Methven had created a new shower head system and needed our help breaking into the US market.

We developed a new market and brand positioning with a compelling, competitive, distinctive, and evolving story including brand experience, package design, and marketing that appealed specifically to the American consumer.

The result: A generic piece of bathroom hardware transformed into a highly desirable beauty product.

A successful roll-out of beauty floors in key NYC department stores and then home stores resulted in a significant brand and market presence which continues today.

The initiative and campaign resulted in winning the NZ Marketing overall Award.