Fan Experience · Case study
Signature Shots.
The ultimate brand experience: a unique, personalised encounter between basketball-mad Manila, an NBA icon, and a global sports brand.
Working with TBWA APAC and Six Toes Singapore, we helped bring the Adidas Signature Shots campaign alive. When NBA icon Dwight Howard came to Manila, Adidas did things differently. Instead of a stage and a queue, fans got a shot of their own: a personal moment with the icon, made to be kept and made to be shared. #SignatureShots.
The ‘Signature Shots’ case study film: Dwight Howard in Manila, and the fans who got their shot.
In the most basketball-obsessed city on earth, proximity is everything. Signature Shots turned a brand visit into a personal one: an experience designed around the fan, captured in the moment, and released into the feeds the second it happened.
