MBD.
Brand Experience · Case study

The Card That Talks Back.

GSK Panadol & Publicis Sapient · Teddy Talks · Singapore
Buddy Bear, the photorealistic 3D character at the heart of Panadol's interactive Get Well card
The brief, made real

For GSK's Panadol, we turned a simple get-well message into Teddy Talks: a multi-award-winning interactive card built around Buddy Bear, a photorealistic character who talks, plays and keeps a poorly child company while they get better.

Conceived through our own Think, Create, Make methodology and built with Publicis Sapient in Singapore, it brings live interaction and an AI platform together, so getting well becomes something a child can watch, hear and play with, not just read.

Buddy Bear's photorealistic 3D world, designed to comfort a recovering child
The film
What we delivered

Buddy Bear, brought to life.

Creative

  • Creative concept & story
  • Character animation
  • Storyboards
  • Structure & technology flow
  • Environment design
  • Photorealistic 3D renders
  • Interface design (UI)
  • Sound design

Technology

  • Live interaction
  • AI platform

Production

  • Structure & gameplay
  • Sound recording
  • Soundtracks
  • Sound & animation synchronisation
  • Interactive software
  • 3D animation

Delivery

  • Project management
  • Contract & rights management
  • Technology procurement
  • Support & maintenance
Recognition

Multi-award winning.

An interactive idea recognised across the industry: proof that a brand can care for a child in a way they actually remember.

Industry recognitionMulti-award winning
By the numbers
AI
An AI platform behind every conversation with Buddy Bear.
Live
Real-time, two-way interaction between child and character.
3D
A photorealistic world, animated to comfort a recovering child.
Let's make it

This is what Experience Matters looks like.

Start a conversation