Brand Experience · Case study

A Priceless Experience.

Mastercard & Octagon · Rugby World Cup, Japan 2019
Player of the Match Live Trophy
The brief, made real

With Octagon for Mastercard, we conceived, engineered and delivered the Player of the Match Live Trophy: laser-etched in real time, in front of a global audience, at the Rugby World Cup in Japan.

One idea, taken from an origami sketch to broadcast-ready production. Exactly the kind of ambitious idea most teams leave on a slide. Together, we built it.

The Live Trophy revealed
The film
What we delivered

Rugby World Cup 2019, Live Trophy.

Creative

  • Creative concept & story strategy
  • Origami design
  • Creative & technology consultation
  • Feasibility study & reports
  • Trophy design
  • Artist search & sourcing
  • Cultural consultation

Technology

  • Web platform
  • Live content edit
  • AI platform
  • Live etch production
  • Hardware procurement
  • Software development

Production

  • Technology platform build
  • Feasibility
  • Prototyping & testing
  • Tokyo studio production
  • 3D design
  • Trophy production

Delivery

  • Project management
  • International management
  • Contract & management
  • Technology procurement
  • Support & maintenance
  • Training & health & safety
  • International logistics
Recognition

Multi-award winning.

Recognised across the industry's most respected creative and marketing awards.

Cannes Lions
The Drum Marketing Awards, Winner
PRO Awards 2020
By the numbers
Live
Real-time laser etching, broadcast to a global audience.
3
Major creative and marketing awards.
1
Ambitious idea, taken from sketch to stadium.
Let's make it

This is what Experience Matters looks like.

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