Brand Experience · Case study

Priceless in Paris.

Mastercard & Octagon, with FutureLabs · Player of the Match Soundtrack Trophy · Rugby World Cup 2023, France

The Mastercard Soundtrack Trophy for Rugby World Cup 2023

The brief, made real

The third and most ambitious Mastercard Player of the Match trophy yet. Created with Octagon and FutureLabs. In 2019 we laser-etched it. In 2021 we gave it a voice. For Rugby World Cup 2023 in France, we gave it a song.

A trophy with a custom speaker and electronics built in, playing a piece of music written especially for its recipient. One for the Player of the Match in every one of the 48 matches, delivered within minutes of the final whistle.

The challenge

How do you write an original song for all 48 matches, woven with the live commentary, and deliver it on the trophy minutes after full time?

The film

Mastercard Player of the Match trophy, Rugby World Cup 2023.

What we delivered

A song for every match.

Creative

Creative concept & story
The troubadour idea
Artist search & sourcing
Workflow design
Brand & approval design

Technology

Bespoke web platform, built ground-up
Live broadcast feed integration (World Rugby, Sony)
Real-time highlight clipping & shortlisting
Lift-to-play trophy sensors
Custom speaker & electronics
Software development

Production

Live music production & mixing
Five-layer track production
Trophy production with natascha.sacha
Embossed name artwork

Delivery

Global project & international management
On-site delivery at every match
Brand-safety approvals (Mastercard, World Rugby)

By the numbers

Matches, each with its own original song.

Minutes to write, record and master every track, live.

200

Years of rugby, marked by the 2023 edition.

Credits