Bathroomware to Beauty Product

The brief, made real

We took Maia SatinJet, the world's first beauty shower, into new markets: changing the experience of bathroomware into a beauty product, and winning the New Zealand Design in Business Award.

A 119-year-old Dunedin foundry, reborn as an award-winning beauty brand. Rather than fight for shelf space in the hardware aisle, we repositioned the product entirely, and sold it on the beauty floor at Barneys, New York.

What we delivered

A market-entry, re-imagined.

Creative

Creative concept & story strategy
Brand & positioning
Package design
Merchandising design
Sales & marketing collateral
Creative & technology consultation

Strategy

Market & consumer insight
Market feasibility study & reports
Market-entry strategy
Re-positioning to beauty
Pricing & channel strategy
PR & word-of-mouth approach

Production

Packaging production
Collateral production
Merchandising production
Delivery & fulfilment
Quality & finish
Range support (infusions)

Delivery

Project management
International management
Contract & management
Production procurement
New York activation
Training & international logistics

Recognition

Award winning.

A turnaround recognised by the industry: proof that changing the experience changes the value.

New Zealand Design in Business AwardWinner

By the numbers

119

Years of heritage, from Dunedin foundry to beauty brand.

1st

The world's first beauty shower, Maia SatinJet.

50%

Less than half the water of a conventional showerhead.

Let's make it

This is what Experience Matters looks like.

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