Brands & partners
SapientNitro is today part of Publicis Sapient.
From post-acquisition integration across Europe to full P&L leadership across APAC: the operational playbook built in London, proven across the US, India and German offices, then used to grow the APAC practice by 72 per cent out of Singapore.
Hand-picked by the European CEO to lead the post-acquisition operational integration of Sapient and Nitro across all European markets: two companies, two cultures, one operating reality to build.
The full integration was completed in 18 months while holding European revenue steady, with zero disruption through a major operational restructure, working hand in hand with the US, India and German offices along the way. Out of that work came something with a longer life: a standardised operations playbook, later applied across APAC.
Then the playbook went east. Full P&L leadership of the APAC digital and content delivery practice, one of six global executive leads, running a 180-person integrated delivery team and PMO across India, China, Japan, Hong Kong and Australia.
Full production rigour from scoping and resource planning through to reporting, applied consistently across five very different markets.
Revenue grew by 72 per cent, and sold margins improved from 13.8 to 37.5 per cent, through account expansion and operational discipline rather than cost-cutting theatre.
The same story on two continents: build the operational spine first, and growth follows. It’s the discipline MBD brings to every consultancy engagement since.
Sapient and Nitro merged into one operating reality across all European markets.
The operations playbook built in Europe, then applied across APAC.
Complete commercial accountability for the APAC practice.
A 180-person team across India, China, Japan, Hong Kong and Australia.
Growth through deeper client relationships, not just new logos.
Scoping, resource planning and reporting, end to end.
SapientNitro is today part of Publicis Sapient.