MBD.
Brand Experience · Case study

The World's Largest Sneaker Archive.

Foot Locker & Publicis Sapient · Sneakerpedia · UK / Europe
The Sneakerpedia sphere, a physical installation built from sneaker cubbies spelling SP
The brief, made real

For Foot Locker, with Publicis Sapient, we helped build Sneakerpedia: the world's largest sneaker archiving project, a fan-engagement platform where the most obsessive culture on earth could catalogue, share and celebrate every shoe worth remembering.

Built with Publicis Sapient across the UK and Europe, it turned a retailer's audience into a living community, and gave the launch a physical icon: a giant sphere built from sneaker cubbies, spelling Sneakerpedia in shoes.

The Sneakerpedia archive wall, a grid of sneakers catalogued by the community
The film
What we delivered

An archive, built by its fans.

Creative

  • Platform concept & proposition
  • Brand identity & art direction
  • UX & interface design
  • Physical installation design
  • Launch campaign creative
  • Content & photography direction

Technology

  • Social archiving platform
  • Crowdsourced cataloguing & tagging
  • Search & discovery
  • Social integration
  • Responsive web build

Production

  • Web platform production
  • Installation fabrication (the sphere)
  • Content & photography production
  • Community & moderation tooling

Delivery

  • Project management
  • Launch & event delivery
  • Partner & rights management
  • Support & maintenance
  • UK & Europe rollout
Recognition

Award-winning.

A platform that gave sneaker culture an archive of its own, and earned the industry's recognition for it.

Industry recognitionAward-winning
By the numbers
#1
Positioned as the world's largest sneaker archiving project.
Social
A living archive, catalogued by the community itself.
1
An icon built entirely from sneakers: the Sneakerpedia sphere.
Let's make it

This is what Experience Matters looks like.

Start a conversation