One Team.
Many Agencies.

The Mandate

Hand-picked to lead the operational consultancy for WPP@Unilever: the global initiative that brought WPP’s top agencies together under one roof to deliver integrated, premium content production for Unilever.

On paper, a dream team. In practice, a hard operational question: how do you get separate agency groups, each with their own culture, systems and commercial pressures, to work as a single unit across multiple markets, without the work, the standards or the margin slipping?

What We Built

We stood up the operating model that made the collaboration work in practice. Shared production workflows that every agency could plug into. Resourcing and ways of working designed across the agency groups and markets, not within them. Clear standards for how work moved from brief to delivery, wherever it was made.

The craft was in making the model liveable: light enough that creative teams could move fast, firm enough that quality, margin and delivery held steady while everyone learned the new dance.

How It Landed

The model carried real work at real scale: brand, campaign and experience projects for Unilever’s global brands, including Dove and Vaseline, delivered through the collaboration rather than around it.

Teams from different agencies and different cultures learned to ship as one, and the operational spine held while they did. Standards steady. Margin steady. Delivery steady. That was the job.